Arctura is an AI layer that sits on top of the CRM you already run — Optimove, Smartico, Customer.io, Bloomreach, or in-house. We make the decisions your CRM doesn't: which player to act on, which bonus is worth spending, which alert deserves a human, which support chat doesn't.
An AI layer for iGaming operators. Not a replacement CRM. Not a generic AI platform. Specifically: a shared core (retention, fraud, RG, support) that plugs into your existing stack and makes it earn more and spend less, without you migrating anything.
Under every Arctura module is a single reference architecture: a Core Engine and Domain Logic we keep, wrapped by adapters to your CRM, PAM, payments, chat and KYC. Your data never leaves your infrastructure. Each new deployment shares 70–80% of the codebase with the last — that's why it's weeks, not quarters.
The brand is named after Arcturus — the Guardian of the Bear, the fourth-brightest star in the night sky. For millennia navigators trusted Arcturus to find their way. The metaphor is exactly right for an operator who wants a reliable constant under their AI stack, instead of a vendor experiment.
Arctura was founded by Viktor Andriichuk after 14 months as Staff AI Engineer at PIN-UP / RedCore — one of the largest iGaming groups in Europe (3,000+ employees) — where he built the production AI systems for fraud detection, retention, RG compliance and support quality.
Before PIN-UP: AI engineering at PepsiCo, Deloitte, Health Union. 50+ AI projects across EU, US, Canada. European Commission AI governance expert.
"In iGaming every accuracy point is real money and real compliance risk. The commercial team doesn't care how clever the model is — they care whether the bonus line goes down and retention goes up. That's the only scoreboard."
30 minutes. No pitch deck. We look at your retention spend, your churn pattern and your support cost, and tell you honestly whether Arctura moves the needle for you.
Or write directly: hello@arctura.eu